Editorial calendar
Structuring the launch and the main gifting occasions over eight months.
TDM Publishing
Positioning the collection as the must-have gift for special occasions.
We supported the French launch of a book collection by Dutch publisher TDM Publishing, with a programme combining press, influence and media buying.
- Client
- TDM Publishing
- Sector
- Publishing
- Scope
- Media relations, influence, media buying
01. The challenge
Building awareness of the collection, then renewing interest at Christmas, Valentine’s Day and family celebrations.
02. Our support
Media relations
Translating and adapting press releases, pitching angles for gift guides.
Influence and advertising
Coordinating creators and selecting media opportunities at key periods.
03. What the mission delivered
A launch extended by seasonal moments, with messages adapted to French audiences and several complementary discovery levers.