Canadian Companies: Getting Your Communications Right in France

A shared language, different codes

Canadian companies, especially from Quebec, have an obvious advantage in France: the language. But Quebec French and the French spoken in France don't always use the same words or tone. A press release written in Montreal may surprise a Paris journalist.

What to adapt

Vocabulary

Some terms common in Quebec are rarely used in France, and vice versa. A review by a professional based in France avoids missteps that undermine credibility.

Tone

North American communication is often direct and enthusiastic. French journalists prefer a more measured, factual tone backed by figures and concrete examples.

References

Your Canadian clients and results interest French media when they are put into perspective: what do they mean for the French market? What do you bring that's new here?

Media to prioritise

• National business press to announce your arrival
• Trade press in your sector to reach decision-makers
• Specialised online media (tech, innovation, industry) for fast visibility

How we help

We adapt your messages and content for the French market, pitch them to the right journalists and track your press coverage every month.