Pawly
Presenting a connected innovation at cat level.

We supported Pawly’s arrival in France and the launch of its Pawly Door smart cat flap with a media relations campaign.

01. The challenge

Explaining a technical product through cat owners’ everyday needs and smart-home use cases.

Translating and adapting English-language press materials into accessible language.

Presenting the brand and its benefits to tech, pet and lifestyle audiences.

Targeting journalists, distributing the announcement and following up coverage opportunities.

Structured launch communication and French-language materials helping newsrooms understand the offer and how it is used.