Trade Shows and Events in Paris: Turning Them into a PR Opportunity

Why trade shows are a press opportunity

Every year Paris hosts major professional events, such as VivaTech for tech and innovation, along with many sector trade shows. Journalists attend to meet companies and find stories. For an international brand, it's a rare chance to meet several newsrooms in a short time.

But without preparation, your announcement risks getting lost among hundreds of others.

Before the event

• Pick real news: a launch, partnership, study or arrival in France
• Contact journalists several weeks ahead to offer meetings
• Prepare a press kit in French, available digitally
• Brief your spokespeople for questions from French journalists

During the event

• Hold the scheduled press meetings
• Stay available for last-minute requests
• Capture photos and reusable content

After the event

• Follow up with the journalists you met, sending what you promised
• Share coverage on your social channels and with your sales teams
• Measure results in a report

How we help

We prepare your press presence at trade shows and events in Paris: journalist selection, meeting scheduling, press kit and coverage tracking.