Tech and B2B Media in France: Which Outlets to Target for PR

Three types of media to know

For a B2B company, the most useful coverage doesn't always come from the best-known outlets. You need to combine three families of titles.

1. National business press

Titles such as Les Echos, Le Figaro Économie or Challenges build credibility with executives and investors. They're interested in strong news: funding rounds, market entry, figures, market trends.

2. Tech and innovation media

Maddyness, Journal du Net, Frenchweb or L'Usine Digitale cover the digital ecosystem, startups and business transformation. They're often more responsive and open to newcomers.

3. Trade press

Often the most effective in B2B. Every sector has its reference titles (industry, retail, HR, finance, healthcare...), read directly by your future clients.

How to choose

• Start from your customer: what do they actually read?
• Adapt the angle: the same story is told differently for Les Echos and for a sector outlet
• Offer expertise: opinion pieces, studies and customer case studies work very well in B2B
• Measure: track coverage and its quality every month, not just the volume

How we help

We identify the media that matter for your sector, prepare stories tailored to each newsroom and deliver a monthly press coverage report.