How to Measure the Effectiveness of Your Press Relations

Counting articles isn't enough

Ten short mentions in little-read outlets are often worth less than one in-depth article in the title your clients read. Measurement should reflect your objectives, not just volume.

Qualitative indicators

• Media relevance: is it read by your target audience?
• Key messages: do your messages come through?
• Brand prominence: main subject, quote, or passing mention?
• Spokesperson quoted: is your executive positioned as an expert?

Impact indicators

• Traffic to your website after publication
• Contact or meeting requests mentioning the article
• Links to your site, also useful for search rankings
• Sales teams reusing the articles

Useful monthly reporting

Good reporting is more than a list: it analyses what worked and what didn't, and suggests adjustments for the following month.

How we help

Sophie Candau Communication provides monthly press coverage reporting with actionable strategic recommendations.