Italian Companies: How to Get Picked Up by the French Press

A strong partner, a very Parisian press

Italy is one of France's leading trading partners, and industrial, food and cultural exchanges between the two countries are intense. Many Italian companies therefore treat a French launch as a formality. Yet Italy's media landscape, built around Milan and Rome, is nothing like the French one, which is highly concentrated in Paris, in topics as much as in formats.

What changes from one country to the other

Proof before prestige

"Made in Italy" opens doors, but French journalists are sceptical of superlatives. They prefer verifiable elements: production figures, client references, investment in France, certifications.

Sector matters more than country

French newsrooms follow sections: luxury and fashion, design and homeware, food and wine, industry and engineering, energy, mobility. Your story must fit an existing section, with a French angle: local presence, hiring, a partnership, an innovation.

A spokesperson in France

Italian communication is highly visual and relationship-driven. French media want an identified contact, reachable in French, able to comment on the sector's news in France rather than simply present the product.

Media to target first

• National business press for the market-entry announcement
• Trade press in your sector: fashion and luxury, design, food, industry
• Culture magazines and media if your story is heritage or craft-based
• Regional newsrooms as soon as you open a site, store or office

The most common mistakes

• Sending a press kit only in Italian or English
• Waiting for a French subsidiary before talking to the media
• Sending many releases with no editorial thread across the year

How we help

We help Italian companies build a credible message in France, write their content in French and earn coverage in the right media, with monthly reporting.